![]() ![]() ![]() Sports betting appeals about evenly to every demographic group. He now wagers $10 to $20 several times a week on sports he likes to play or watch–baseball, golf, soccer, and mixed martial arts–as he believes his fandom gives him more insight and better odds of winning. Respondents said that what drew them almost as much to sports gambling was adding excitement to watching a game and joining friends, coworkers, and family members in the fun they were already having.Īndy Bartes, a 31-year-old client manager at a tech company, placed his first wager on a sports betting app in early 2022. But they also cited less tangible reasons for betting on everything from soccer and football to table tennis and rugby. Unsurprisingly, making money is the top reason people say they gamble on sports. If that doesn’t seem like a big deal, consider this: Sports gambling remains illegal in a quarter of the country, including in major states such as California, Texas, and Florida. Half of them only started betting within the past two years–and most of them are deeply into it, with 71% placing bets on sports at least once a week and 11% at least several times a day. ![]() Today, one in six Americans–and a third of men under 55–wager on sports, according to a national survey we conducted this fall. ![]()
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